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Pantone Color of the Year aesthetics in Portland

Peach Fuzz is the name, and kindness and tenderness are its game.

The US Bancorp Tower's windows reflect pinks of a sunset.

“Big Peach Fuzz” doesn’t quite roll off the tongue, but the US Bancorp Tower certainly pulls the color off.

The color experts from the Pantone Color Institute have spoken. Peach Fuzz — aka PANTONE 13-1023 — is the 2024 Color of the Year.

The company said it chose Peach Fuzz, a hue that lands somewhere between pink and orange, because of its warm radiance and modern elegance, and because it “captures our desire to nurture ourselves and others.”

We think we can all agree, it does give us that warm, fuzzy feeling inside.

With Peach Fuzz on the brain, we decided to put together a deck of Portland aesthetics that embody the Color of the Year — from stunning skyline pics to local businesses.

Every December, Leatrice Eiseman, executive director of the Pantone Color Institute, and her team select a hue to rule them all — from her converted RV garage office in the desert, we might add.

Pantone, a New Jersey-based company known for its universal color language for designers and manufacturers, has been picking a Color of the Year since 1999. To find the shade, the research team scours the world for new color influences. It pulls inspiration from fashion runways, new kid’s animation movies and art museums — to name a few — and considers socio-economic conditions.

Fun fact: The first color to be chosen was Cerulean Blue.

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