If you didn’t catch the name, La Familia Cider Company is a family affair.
Jose and Shani Gonzalez oversee the cider making and business operations, their daughter Jazzelle runs the flagship cider house in Salem, and son Jay Jay will have the honor of managing the Portland taproom, opening Wednesday, June 5 at 3638 SE Hawthorne Blvd.
Drawing on the owner’s Mexican heritage, La Familia’s ciders incorporate the fruity flavors of aguas frescas, like Guayaba (guava) and Jamaica (hibiscus), while rotating in seasonal releases. Pro tip: Try the La Niña Fresa, a tap-exclusive cider made with Oregon strawberries.
In the new family- and pet-friendly space, guests can enjoy 29 taps: 15 ciders from La Familia and other producers, with 14 craft beers, plus cider cocktails. A small Mexican food menu rounds out the offerings.
La Familia donates a percentage of its profits to local nonprofit organizations helping families gain citizenship through the legal immigration process.
