Now more than ever, data shows that consumers are experimenting with what it means to be “sober curious.” The result has been a spike in sales of non-alcoholic beverages and a declining interest in alcoholic drinks.
Here are a few stand-out stats:
- Total dollar sales of non-alcoholic beverages grew by 20.6% between August 2021 and 2022. Non-alcoholic beer accounted for 85.3% of those sales.
- 36% of US consumers reported to have “lost interest in drinking alcohol in general” while 13% reported to be “interested in alternative non-alcoholic beverages.”
- Sales of non-alcoholic beer, wine, and spirits rose from 0.22% of total alcohol sales in the US in 2018 to 0.47% in 2022.
- Global Market Share predicts that the non-alcoholic drinks market will grow to $30 billion by 2025.
Wanna know where you can enjoy a mocktail in Portland? These are some of the local spots we love + what to drink there:
- The Uncanny | If you love all things lemon, then the La Llarona (a refreshing mix of Meyer lemon shrub, strawberry, and bubbles) is calling your name.
- sousòl | Embrace the onset of fall with the Kokoye — a creamy, spiced sipper made with coconut, Haitian ginger tea, cinnamon, and a bright pop of lime.
- The Emerald Room at The Aimsir Distilling Co. | The sage-and-lemon aromatics of the Citrine will hit your senses before you take the first flavorful sip.
- Victoria Bar | You can’t go wrong with anything from this non-alcoholic menu, but we have a sweet spot for the Into the Groove (strawberry, cucumber, and pineapple) and the Virgin Piña Colada.
- Scholar | Craving a drink with a foamy top, sans the spirits? Try the Seasonal Sour — it’s a citrus-forward delight rounded out with a blend of bitters, maple syrup, and egg white.
Check out a few more spots we love for NA beverages.
