The latest data on non-alcoholic beverages and where to drink them in Portland

Learn what it means to be sober curious, the current popularity of non-alcoholic beverages, and where you can enjoy a mocktail in Portland.

A cocktail glass with a stem contains a soft pink liquid garnished with a yellow flower, sitting on a wooden round table in front of a potted cactus and a large window.

Fools and Horses rotates its zero-proof menu, with options ranging from sweet to herbal.

Photo by PDXtoday staff

Now more than ever, data shows that consumers are experimenting with what it means to be “sober curious.” The result has been a spike in sales of non-alcoholic beverages and a declining interest in alcoholic drinks.

Here are a few stand-out stats:

  • Total dollar sales of non-alcoholic beverages grew by 20.6% between August 2021 and 2022. Non-alcoholic beer accounted for 85.3% of those sales.
  • 36% of US consumers reported to have “lost interest in drinking alcohol in general” while 13% reported to be “interested in alternative non-alcoholic beverages.”
  • Sales of non-alcoholic beer, wine, and spirits rose from 0.22% of total alcohol sales in the US in 2018 to 0.47% in 2022.
  • Global Market Share predicts that the non-alcoholic drinks market will grow to $30 billion by 2025.

Wanna know where you can enjoy a mocktail in Portland? These are some of the local spots we love + what to drink there:

  • The Uncanny | If you love all things lemon, then the La Llarona (a refreshing mix of Meyer lemon shrub, strawberry, and bubbles) is calling your name.
  • sousòl | Embrace the onset of fall with the Kokoye — a creamy, spiced sipper made with coconut, Haitian ginger tea, cinnamon, and a bright pop of lime.
  • The Emerald Room at The Aimsir Distilling Co. | The sage-and-lemon aromatics of the Citrine will hit your senses before you take the first flavorful sip.
  • Victoria Bar | You can’t go wrong with anything from this non-alcoholic menu, but we have a sweet spot for the Into the Groove (strawberry, cucumber, and pineapple) and the Virgin Piña Colada.
  • Scholar | Craving a drink with a foamy top, sans the spirits? Try the Seasonal Sour — it’s a citrus-forward delight rounded out with a blend of bitters, maple syrup, and egg white.

Check out a few more spots we love for NA beverages.

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