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Portland decades: the 1980s

Day-Glo and other ostentatious fashion trends contrasted the grit and grunge of a city struggling to rise above drugs and violence, all during a period of cultural and economic reinvention.

Three tiers of wooden observation decks cascade down to the Willamette River with the Burnside Bridge in the background.

These tiered observation platforms were located next to the Portland Saturday Market.

During the 1980s, Portland’s main stories were played out by a cast of characters straight from a TV drama.

Bud Clark, “The People’s Mayor,” was a jolly, bicycle-commuting politician who strove to revitalize a struggling city through downtown development. Nu Shooz took the world by storm with their punchy hit “I Cant’ Wait,” and there were even a few appearances from Bhagwan Shree Rajneesh, the guru + cult leader with a penchant for Rolls Royces.

That’s not all that made headlines.

Population: 366,383

Mayors: Connie McCready (1979-1980), Frank Ivancie (1980-1985), Bud Clark (1985-1993)

A black and white aerial photo of the 1980 Mount St. Helens eruption shows a plume of ash rising from the peak.

When the north face of Mount St. Helens collapsed on May 18, 1980, it became the largest subaerial landslide in recorded history.

1980: The decade starts with a bang, when Mount St. Helens erupts, killing 57 people, destroying 200 homes, and covering Portland in ash.

1981: A group of Portland police officers dump dead possums outside the Burger Barn, a Black-owned business in the Albina neighborhood. The incident inspires activists to march on City Hall; two officers are fired, but later reinstated.

1982: Wieden+Kennedy, the advertising agency that would go on to develop Nike’s iconic slogan “Just Do It” and Bud Light’s “Dilly Dilly” campaign, opens its office in the basement of a labor union hall with nothing but a borrowed typewriter and a pay phone.

1983: Construction on the U.S. Bancorp Tower, the city’s second-tallest skyscraper, is finished. Its nickname “Big Pink” comes from Modernist architect Pietro Belluschi’s use of pink Spanish granite and pink glazed plate glass.

1984: Pioneer Courthouse Square opens, converting a parking lot into “Portland’s Living Room.”

People are bent over looking for their names engraved on bricks after Pioneer Courthouse Square opens in 1984.

Let’s hope people at least got a hint toward where their brick was located when Pioneer Courthouse Square opened.

Photo via Portland City Archives

1985: “Portlandia,” the 35-ft-tall, 6.5-ton copper repoussé statue, arrives to the city after a cross-country journey and is installed on the side of the Portland Building.

1986: TriMet’s Metropolitan Area Express Light Rail begins service, revolutionizing public transportation for the region. First Thursday, a night where art galleries stayed open late to draw dwindling crowds, launches in the newly dubbed Pearl District.

1987: Portland establishes its recycling system, requiring all garbage companies to offer collection to their customers.

1988: The Oregon Food Bank establishes the Waterfront Blues Festival as a fundraiser; it would organize the event for 30 years. Beer lovers raise their glasses at the first-ever Oregon Brewers Festival.

1989: Oregon Ballet Theatre sashays onto the local arts scene after a merger between two Portland-based companies, growing from 25 dancers to nearly 330 employees today. “Drugstore Cowboy,” filmed locally by Gus Van Sant, hits theaters.

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