Hibiscus sabdariffa, also known as roselle, is a flower native to West Africa that’s used to brew a sweet drink called bissap. Portland entrepreneur Affouet Price , who is originally from Ivory Coast, grew up drinking it at social gatherings and now runs a company that shares this tradition with the PNW.
In 2019, she presented her concept at Oregon Entrepreneurs Network’s inaugural Angel Food Conference — and finished in the top six. Hibisbloom was born, and with the help of her mother “Mama Pauline,” Affouet has taken her cocktail mixers and canned hibiscus teas to market, landing on shelves at Market of Choice, New Seasons, and other local retailers.